The Huntsville Memorial Hospital Brand
Walker County's Trusted Name in Health Care
In July 2015, Huntsville Memorial Hospital adopted a new slogan: Your Health,
Our Community, Our Commitment. These words are meant to illustrate our
organization's continued promise to provide compassionate, modern
health care to the residents of Walker County now, just as we had done
throughout the 20th Century.
Huntsville Memorial Hospital has been providing health care to the region
for nearly 100 years and, over that time, has become a trusted name in
innovative, modern medical treatments throughout Walker County and beyond.
Now, our rebrand campaign is an effort to highlight how our mission to
provide this care continues to grow and light a brighter path to the future.
What Has Changed?
Our leaders have invested in new, state-of-the-art technologies, accommodating
facilities, and innovative health programs over the last few years, and
we are excited about reminding Huntsville and Walker County that it has
an excellent community hospital committed to staying on the forefront
of the medical field.
The overarching message, Your Health, Our Community, Our Commitment, focuses
on the fact that the hospital's main concern is the health of our
community. We are innovative in our approach to providing the services
our community needs, but that we are also emphasizing the personal care
and attention that patients want and expect from a community hospital.
Why the Time Is Now
The purpose of the rebrand is to showcase the passion the Huntsville Memorial
Hospital team has for advancing healthcare in the community, with a reminder
that we are friends and neighbors who are proud to be caring for the citizens
of Walker County. Much has changed about our community, medicine, and
our world since we were chartered in 1927, but our values and commitment
to our patients have remained steadfast.
Elements of our integrated campaign include radio, billboard, and newspaper
advertising, along with direct mail outreach. A website redesign is in
the works and signage and marketing materials were also developed to help
communicate the hospitals range of services and care.
If you have more questions about our services and the role we play in the
Walker County community, contact us at Huntsville Memorial Hospital today!