The Huntsville Memorial Hospital Brand

Walker County's Trusted Name in Health Care

In July 2015, Huntsville Memorial Hospital adopted a new slogan: Your Health, Our Community, Our Commitment. These words are meant to illustrate our organization's continued promise to provide compassionate, modern health care to the residents of Walker County now, just as we had done throughout the 20th Century.

Huntsville Memorial Hospital has been providing health care to the region for nearly 100 years and, over that time, has become a trusted name in innovative, modern medical treatments throughout Walker County and beyond. Now, our rebrand campaign is an effort to highlight how our mission to provide this care continues to grow and light a brighter path to the future.

What Has Changed?

Our leaders have invested in new, state-of-the-art technologies, accommodating facilities, and innovative health programs over the last few years, and we are excited about reminding Huntsville and Walker County that it has an excellent community hospital committed to staying on the forefront of the medical field.

The overarching message, Your Health, Our Community, Our Commitment, focuses on the fact that the hospital's main concern is the health of our community. We are innovative in our approach to providing the services our community needs, but that we are also emphasizing the personal care and attention that patients want and expect from a community hospital.

Why the Time Is Now

The purpose of the rebrand is to showcase the passion the Huntsville Memorial Hospital team has for advancing healthcare in the community, with a reminder that we are friends and neighbors who are proud to be caring for the citizens of Walker County. Much has changed about our community, medicine, and our world since we were chartered in 1927, but our values and commitment to our patients have remained steadfast.

Elements of our integrated campaign include radio, billboard, and newspaper advertising, along with direct mail outreach. A website redesign is in the works and signage and marketing materials were also developed to help communicate the hospitals range of services and care.

If you have more questions about our services and the role we play in the Walker County community, contact us at Huntsville Memorial Hospital today!