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The Huntsville Memorial Hospital Brand
In July 2015, Huntsville Memorial Hospital began rebranding efforts and a new advertising campaign to communicate the new services and changes to better serve the surrounding community now and in the future.
There are a lot of new and improved services and innovative programs at the hospital, so, we are excited about getting the word out to everyone that Huntsville has an excellent community hospital that’s offering even higher quality care.
The over-arching message, Your Health, Our Community, Our Commitment, focuses on the fact that the hospital's main concern is the health of our community. We are innovative in our approach to providing the services our community needs, but that we are also emphasizing the personal care and attention that patients want and expect from a community hospital.
The purpose of the rebrand is to showcase the passion the Huntsville Memorial Hospital team has for advancing health care in the community, with a reminder that we are friends and neighbors who are proud to be caring for the citizens of Walker County.
Elements of the integrated campaign include radio, billboard and newspaper advertising, along with direct mail outreach. A web site redesign is in the works, signage and marketing materials were also developed to help communicate the hospitals range of services and care.
Huntsville Memorial Hospital